On-Page SEO defines your web pages are easy to navigate and that search engines understand your content easily.
When your site is properly optimized, your ranking will improve and you'll be more likely to gain traffic. However, on-page SEO is not a one-time endeavor. You need to keep up with changes in the search engine landscape to keep your site relevant.
Being a rank-driven SEO company in Kolkata, we suggest there are a few things you can do to make your on-page optimization more effective.
Here you go:
Title Tag-
The title tag is a critical on-page SEO factor. Make sure it includes your target keyword. The entire title tag should be within 60 characters including space.
This will let users know what your page is about, and it will also tell search engines that the content is high quality. Keeping your title tags unique will help your pages stand out from the competition.
Meta Descriptions-
Meta descriptions are another great on-page SEO tip. It is one of the most crucial factors like title tags among all SEO checklists. It provides users with information about your website and can increase your organic click-through rate.
If your meta description is short and descriptive within 165 characters including space. A compact and well-written meta-description can boost your chances of getting researchers to click on your link.
Image Optimization-
Adding captions to your images can help boost your on-page SEO. Search engine bots read captions as content, and they can attribute the image to its source.
In addition, adding keywords to your alt text is an important on-page SEO tip. Alt text is the text that appears in place of an image if it cannot load.
Image Linking-
Another on-page SEO tip is to use an image that can be consumed on the go. This can be achieved through an internal link, or by using a video or document. To make your website more accessible, you can also add a caption with copyright information.
URL Structure-
Your website may have many pages. Many pages will have many URLs. According to Google’s guidelines and focusing on proper website optimization, your website’s each page should have a unique URL. For example:
All the pages will have unique topics/subjects. Therefore, according to the subject or topic, the URL should be optimized with keywords.
Keyword Density-
Keyword density is another important factor among all On-Page SEO checklists. Keyword density refers to how you’re optimizing your focus keyword or keywords into entire webpage content.
According to Search Engine Journal-
“To calculate the keyword density, you can divide the total keywords by total number of words in an article then multiply with 100. For example, if a keyword is used 26 times in a 1,000-word article, then it has a keyword density of 2.6%.”
According to WordStream-
“To determine the keyword density of a webpage, simply divide the number of times a given keyword is mentioned by the total number of words on the page – the result you get that is keyword density.”
Website Page Experience-
Google's Page Experience report can help you find any problems with your site. The report consists of five key factors that affect the performance of your website. These include headers, title tags, and meta descriptions. While these factors aren't the only things to look at, they are a good starting point.
Mobile Responsibility-
In the era of internet marketing and smartphone, Google prefers a website that is pretty responsive to all smartphones. It can increase the overall user experience and your user will love to access your website on their smartphone without any issues.
Website Speed-
You have to take into account that your website refers to your online business where your audience will come to check your product or services. This can turn into a real business inquiry.
But imagine if your website is getting too much time to open. Who do you think will wait for a long? Therefore, the bounce rate will increase. Optimizing your website for better speed is another important factor of On-Page SEO.
Header Optimization-
Headers are one of the most important on-page SEO factors. You have to make sure that you include your primary focus keyword in each one. Using a silo structure for your pages is another way to boost your search performance.
For example, each category page should have a separate heading. That way, you can easily navigate through your site, and you can give the search engine bots what they need to rank your pages higher.
The H1 tag is another critical on-page SEO tip. Use it to give your readers the most important information you can. Don't make the mistake of cramming too much into the heading. Also, make sure that the text is unique.
Internal Linking-
Other on-page SEO tips are to include internal links to relevant pages on your website. Links are a great way to boost your page's rankings, and they can even increase your click-through rate.
Keep in mind, however, that it's best to use natural-sounding links that make sense. Otherwise, you could be seen as spamming the search engines.
Checking Broken-
Links Your website shouldn’t have any broken links that show a “404 error” after a click. It is better to find out all your broken links and redirect them to any of the relevant pages.
Structure Data-
Using proper structure data or schema data will help Google bot understand your website’s content in a better way and better present in search results. It also helps in SEO ranking.
Sitemap Submission-
A sitemap is a website file that includes all the web page data. There are two types of sitemap available.
A- Sitemap.xml
B- Sitemap.html
A sitemap file helps Google or user to understand that your website is well formatted & a relation between all the contents. Sitemap.xml helps Google bot crawl your website efficiently.
Now, wait for a while.
Do you think here is the end of discussing all the points of your website’s On-Page Optimization? Then the answer is “NO”.
There are many other important factors that one should look after for better website optimization. On-page SEO is a complex beast that deserves extra care.
Luckily, there are a handful of smart folks to guide you. This enables you to focus on the good stuff, namely, your visitors and your bottom line.
After all, a reliable digital marketing company in Kolkata like Promotion Vibes always cares about website quality. Your website is a place where visitors are the ones who will keep coming back for more. The more you make them happy, the more likely they are to do business with you.
A solid search engine optimization strategy should cover all bases, from content creation to keyword optimization.
Ensure that your web pages are up to date and that your users are happy and engaged. This can be achieved by incorporating a social media strategy into your marketing mix. You may even consider adding a couple of microsites that allow you to repurpose content into new content types.
