10 Jan
10Jan

Getting something free is always a nice experience for everyone, and if you are getting extra traffic at no cost that will be a wonderful experience. There are many free SEO tools available online some of them can be junk. 

But a good SEO tool can work smarter and faster for your site ranking. It helps to discover your site easily. You can take professional advice for improving your site SEO as it is a complex process. Many web designing companies in India offer this service at a very reasonable price. 

A professional uses knowledge and expertise to make your site function better in terms of SEO. 

In this post, we, a rank-driven SEO company in Kolkata will explain to you briefly about useful SEO tools, their benefits, and the name of the best free SEO tools. 

What are SEO tools? 

SEO is a key factor for your site ranking. To win the high-ranking game you need SEO tools. It provides you with data about your site's performance and success. 

What are the key functions of SEO tools? 

You will be able to track many things about your website using this. Such as

  • Numbers of visitors on WebPages.
  • If there is a sudden drop in sight traffic.
  • Numbers of HTML errors.
  • The total number of links.
  • Best keyword usage to drive more traffic.

 Advantages of SEO Tools 

Track your competitor's SEO strategy – Your competitors are applying SEO tactics to stand outside the crowd. Identify easily your competitor’s backlinks and their best-performing content keywords. Save time and money – Free SEO tools save you money and time both by their user-friendly process and better quality of results. 

They can identify your missing meta tags, broken links, and server errors in a couple of seconds. Get high-converting keywords – Using this free software you can easily discover the correct keywords related to your Industry-type. You can also find out relevant keywords according to your user search. 

Track your site progress – Measure your site's success through different factors like organic traffic, site ranking, and conversion rates. It’s very important to measure these metrics which can ensure your site's overall performance. 

These user-friendly technical tools not only improve your site ranking but also focuses to improve your site's overall performance. Let us now discuss the top 10 useful and free SEO software for your online business,

On-Page Optimization SEO Tools

1. Rank Math Plugin - It is a word press plugin packed with powerful features to optimize your website. It offers more free features in comparison to other plugins. This WordPress plugin allows you to add Meta titles, and descriptions and organize your data structure. Some powerful features of Rank Math Plugin – 

  • Its use of the application is very easy. It’s fair enough for businesses to have numerous clients.
  • It includes Google Analytics and Google search console in the free version. By opting for paid version you can generate more data.

 Benefits – Installing the Rank Math Plugin allows you to get the best keyword suggestion from Google. It will also provide the benefit of deep SEO analysis. You can even identify and fix broken links. 

2. Yoast SEO plugin – 

This is also a WordPress plugin that optimizes your site content and keywords. It is mainly created for WordPress websites. It has been downloaded 310 million times. It can boost your WordPress site ranking better than any other plugin. 

Benefits – It allows you to create good content for Google indexing. It can improve your content SEO and also improves readability. It has brilliant features to improve your social shares. 

SEO Tools For Keyword Research 

3. Google trends It helps you to find the topic or keywords people are looking for. You can search for popular trends related to your industry. You can even search a term by changing location, time frame, and search type to get better results. This is a very helpful tool for marketers. 

Benefits – It gives you a clear idea about popular topics trending in the market. You can choose the best keywords and check your competitors’ actions. 

4. Uber suggests – It’s a free online SEO tool that will help you to improve your content marketing strategy you can generate new keywords and content ideas. The services Uber suggests are offered by popular SEO expert Neil Patel. This tool utilizes the real-time keywords suggestion feature. 

Benefits – The best part of this online tool does not have any limitations. You can use it without any limitations. It gives you fast results and useful insights. Each keyword includes charts and stats to visualize its metrics better. 

Analytics SEO Tools 

5. Google Search Console – It is the best free online SEO tool. Most web designers use this to provide their clients best SEO services. It diagnoses your site's technical issues and understands the most popular pages to boost your site's organic traffic. To use this tool simply create an account with GSC and add your website. 

Benefit – The main features to highlight are it understands your site content and diagnose technical errors. 

6. Bing Webmaster tools – It is a free tool created by Microsoft Bing Search Engine. Its webmaster tool crawls your site to Bing’s Index. It has a full pack of analytics tools to analyze a website. 

Benefits – It is a popular search engine just like google. It gives you a more deep analysis of your site.  

Link-building SEO Tools 

7. Ahrefs Backlink Checker – Its free version offers you top backlinks to the website you search. It is a very powerful backlinks tool. It has important features like keyword research, competitor research, and website audit. 

Benefit – Ahrefs Backlink checker is a great tool to get backlinks as well as track your competitor’s activity. It provides you with detailed keyword research. 

8. SEM Rush – It is a free SEO tool that helps your business to run digital marketing methods. It is a popular tool among web designers in India. It offers you more features other than link building. It helps you with on-page SEO audits, content optimization, and keyword research. 

Benefits – It can easily monitor your organic rankings and even create compelling PPC campaigns. This can be a very good tool for improving your link-building efforts. 

The remaining two SEO tools are really helpful which are as follows – 

9. Google XML Sitemaps – It is also a free WordPress plugin that mainly focuses on generating a sitemap that can be crawled by search engines like google, Bing, Yahoo, etc. It works on the contents of your web pages. The sitemap is compatible with multiple search engines and this plugin is very easy to install and run. 

10. Google My Business – This is a very beneficial tool for all business operators. It helps you improve your local SEO. Customers can easily find your business. That is why it is liked by all local stress and services. 

Wrap up – SEO is a very important factor for your website ranking. You can improve your marketing strategies and drive huge traffic by installing these powerful plugins. If you need any kind of technical assistance to improve your site ranking feel free to contact us. 

We provide trusted SEO services in Kolkata, other cities of India, and worldwide with a hard-working and dedicated team that has been delivering reliable and effective services across the industry. Get in touch with us today.

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